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Dr. Dre’s brand of headphones, Monster Cable’s Beats By Dre, have received some very high-profile product placement, from talk shows to music videos (Keri Hilson’s and Lady Gaga’s, just to name a few).

Now, some of sport’s biggest stars will be rocking the high-end headphones, as the entire Cleveland Cavalier team was given custom-made Beats By Dre gear.

According to ESPN.com, the Cleveland Cavaliers’ Lebron James also teamed up with the Los Angeles Lakers’ Kobe Bryant to purchase custom-made Beats By Dre for every member of the East and West NBA All-Star teams. James also gave the headphones to his U.S. Olympic teammates in 2008.

“I had high expectations,” said Kevin Lee, Vice President of Brand and Business Development for Monster, of the headphones. “We surpassed my expectations. We released the Beats by Dre in 2008, and it took a good 12 months for it to hit the masses.”

Lee spoke of the line’s futristic and visually appealing side, but also noted their audio quality. “They give you full studio sound, because Dre is very particular about sound. It really does matter for athletes. That’s why LeBron and Kobe rock our headphones.”

“Athletes have always used music for some type of inspiration,” said Ryan Grant, Green Bay Packers running back and owner of Beats By Dre headphones . “We travel and do things that are active when we listen to music. We want the best product.”

Indeed, headphones are a worthwhile investment for athletes, according to Atlanta Hawks forward Al Horfor, who had a pair of blue and white custom-made Beats By Dre headphones with the phrase “El Jefe” (The Boss) inscribed on the side made for him and his teammates.

Other athletes who’ve had custom headphones made for themeselves include Chad Ochocinco and Nate Robinson.

It was only a matter of time before Jay-Z would return to the creative realm that brought him the likes of his first two Blueprint albums, given that his last non-American Gangster album, Kingdom Come, was an’ unyielding disaster. The Blueprint 3 promises to be a return to the Jay who so freely wares his hart on his sleeve with tracks like “History” (a song celebrating the Obama presidency), and “Jockin’ Jay-Z” serving as early precursors to the album. So there may not actually be that big a difference between the rapper and the person. When Jay-Z and Swiss Beats teamed up for the joint “On To The Next One”. He raised more then a few brows with his [Verse 3] that lets you no that he’s ALL THE WAY IN!  
 
 

[Verse 3] 

Uh, Big pimpin in the house now,


bought the land, tore the muthaf-cking house down,


bought the car, tore the muthaf-cking roof off,


ride clean, I don’t ever take the shoes off,


bought the jeep, tore the muthaf-cking doors off,


foot out dat b-tch about to sh-t like a skateboard,


navigation on tryin to find my next thrill,


feelin myself i don’t even need an x pill,


can’t chill but my neck will,

haters really gon be mad off my next deal,


uh, i dont know hwy they really worry bout my pockets,

meanwhile i had Oprah chillin in the projects,


had her out in Bed Stuy chillin on the steps,


drinking quarter waters gotta be the best,


MJ at summerjam, Obama on the text,

y’all should be afraid of what I’m gonna do next.

Hold up,

Happy Birthday To My Son. The Apple of My Eye.
I Know You’ll Have a Blessed and Prosperous Day.

Love You. Love You. Love You.
See You Soon

Love Mom

Rapper J-Kwon has gone missing, according to a press release from the St. Louis native’s label.

According to the release, the 24-year-old’s label, Gracie Productions, has been unable to reach him for over a month.

Anyone with information on the matter is urged to send in tips. A Twitter account, @WhereIsJkwon, has been set up to provide updates.

“J-Kwon is a big part of the Gracie family, and we are obviously increasingly worried and want to make sure he is ok,” says Gracie Productions CEO/President Tony Bucher. “We’ve already received thousands of emails from fans and supporters who are worried about J-Kwon, and we want everyone to know how much we appreciate the love and support. If anyone has seen J-Kwon or has access to him, please let him know we are worried about him, and to please let us know everything is ok.”

After his 2004 album, Hood Hop, which featured the smash hit “Tipsy,” J-Kwon released two projects in 2009 on Gracie Productions: Hood Hop 2 and Hood Hop 2.5. His self-titled album is set to hit stores on March 23, 2010 via One Records.

For more information, go to www.myspace.com/jkwon and www.gracieprod.com.

UPDATE: People close to J-Kwon revealed to DX Wednesday afternoon that recently, the rapper had been reclusive, isolating himself from friends, family and business partners. Sources hint that the former So So Def artist may have been struggling with emotional issues

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